How to Take Your Email Marketing to the Next Level

Most prospects will not be ready to buy when they first interact with your company. The process of nurturing leads is vital to your digital ecosystem because buying cycles differ across different sectors, services and products. Email marketing is one of the fastest and most cost-effective methods of nurturing leads currently. In order to have an effective email marketing strategy, it is essential to ensure that your business is using automated marketing to the fullest extent. Utilizing the best practices for email will elevate your strategy, and bring significant ROI for your company. If you're employing Constant Contact and Hubspot for marketing via email, nurturing and segmenting leads by email workflows could be an effective method to create connections with prospects and help get them to the next stage of their funnel. If you'd like buyers to make purchases from you, then you need to stay top of mind by getting their attention multiple times.Segmenting your lists of email addresses lets you create targeted messaging for your audience personas. Segmented campaigns have experienced a 765% increase in sales. Through segmenting your campaigns you can achieve high levels personalization. How 5 How 3

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